We sell plots. We also tell you which plots not to buy.

What we actually do

We broker residential and industrial plots along the Yamuna Expressway under YEIDA, and authority plots, builder floors and independent houses in Greater Noida. That means shortlisting, site visits, diligence at the authority, price negotiation against documented comparables, and the full paperwork chain: transfer memorandum, lease deed, registry at the sub-registrar, mutation and possession.

Most of the work is the paperwork. Finding a plot on this corridor is easy. Finding one with a file that survives a hard look is the job.

Who you will be dealing with

Shareshth Juneja, Founder and principal consultant. Over 12 years on this corridor.

Shareshth has spent more than twelve years in the Noida and Greater Noida property markets, across residential, commercial and investment land. His focus for the last several years has been the growth corridor around Noida International Airport at Jewar and the Yamuna Expressway sectors, which is where most of this firm's work now sits.

Full profile and how he works →

You will not be handed to a call centre. The person who takes your first call is the person who walks the plot with you and sits at the sub-registrar with you.

What we deal in

Four categories, across three authorities. Residential plots and villas in YEIDA, Greater Noida and Noida. Builder projects and apartments. Office and commercial space in Noida and Greater Noida. Industrial plots in the YEIDA Sector 28 to 33 cluster and the older Greater Noida and Noida belts. Alongside those we handle construction and design, documentation and registration, and bank loan assistance as standalone services. The full list is on the services page.

How we charge

Brokerage is 1 per cent of the transaction value. It moves with the deal, because a clean resale and a contested file are not the same job. It is agreed in writing before we start and it does not change mid-deal. Site visits and the first round of diligence are free. You pay when a deal closes.

What we will not do

• Sell you a file we have not verified at the authority.
• Take a token from you before diligence is complete.
• Quote a rate we cannot back with a recent closing in the same sector.
• Tell you a sector is about to double. Nobody knows that.
• Accept or suggest cash consideration on a land transaction.
• Push an authority industrial plot to someone who has no intention of running a unit.

Why land, and why here

Land is the only asset on this corridor in genuinely fixed supply. YEIDA can plan new sectors and the authority can float new schemes, but the corridor itself is a finite strip between Greater Noida and Jewar, and every plot on it is priced off one variable: how many minutes it sits from the runway and from the employment being built around it. Flats can be added floor by floor. A 300 sqm plot in Sector 18 cannot be.

That is also what makes it dangerous. Land carries no builder to chase, no occupancy certificate to fall back on and no RERA project registration to look up. What you are buying is a file: an allotment, a lease, a chain of transfers, a no-dues position and a demarcation on the ground that matches the sanctioned layout plan. When land goes wrong here, it goes wrong in the paperwork, months before anyone notices, and it is almost never recoverable once the money has moved.

So we sell plots by checking files. Every plot we put in front of you has been verified at the authority first, and if the file does not hold we say so and lose the deal. That is the whole business. Read the nine red flags on a plot file and you will see exactly what we are looking for on your behalf.

Registration

Under the Real Estate (Regulation and Development) Act, a real estate agent must register with the state authority before facilitating transactions. Our UP RERA agent registration is in progress and we will publish the number here the day it is granted. Ask every agent you speak to for theirs, and verify it on the UP RERA portal rather than taking anyone's word for it.

Where we work, and where we do not

YEIDA Sectors 15C, 16, 17, 18, 20, 22D and 24A on the residential side, and Sectors 28, 29, 32 and 33 on the industrial side. Greater Noida across authority plots and built units. Beyond that we would rather refer you to somebody who knows the market than pretend we do.